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CRM Executive - DACH (m/f/d)

Entain is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history - names such as Ladbrokes, partypoker, bwin and Coral.

The role in a nutshell:

In this role, you'll be responsible for proposing and executing the CRM campaigns for 4 amazing brands (bwin, bpremium, Ladbrokes and Sportingbet) in our German speaking region for Austria, Germany, Luxembourg. You'll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports every single week.

What you'll be doing:

  • Proposing CRM & promotional activities to ensure promotions and campaigns are increasing customer satisfaction and engagement
  • Writing copy in German and English for our communications, banners and landing pages for our Sports and general communications
  • Creating images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable
  • Whenever required, briefing and aligning with our MarCom teams for image requirements
  • Setting up promotions in our internal tools such as EDS, PAT and Backoffice
  • Creating landing pages, banners, pop ups and emails/sms/push notifications
  • Writing T&Cs (based on templates) for our promotions
  • Translating copy for Acquisition, CRM Cycles and other stakeholders
  • Ensuring CS queries get handled with in a timely manner for the best customer experience
  • Making process improvements to drive greater efficiency and ensuring SLAs are adhered to
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
  • Reporting on KPI performance in Austria, Germany and Luxembourg

What we need from you:

  • German at native speaker level and strong written and spoken English language skills
  • Strong analytical skills and process orientation
  • Understanding of CRM promotions and tool mechanics
  • Analytical thinking to assess and optimise activities to drive commercial impact
  • Creative thinking to generate concepts


  • At least 6 months experience in a CRM role
  • Educational background in Marketing or Business Management
  • Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools
  • Experience within the online gaming industry

What we offer:

  • Minimum salary of EUR 33.000, - gross p.a., adjusted to match your qualification and experience
  • Multicultural team of very knowledgeable and supportive colleagues
  • Lunch vouchers and discounts are available
  • Events, sports activities and pro-bono activities
  • Relocation package if needed
  • A modern and dynamic working environment in the heart of Vienna

Join us

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