SEO and Content Strategy Manager (m/f/d)

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We are looking for an experienced and talented SEO and Content Strategy Manager to join our Corporate Digital Marketing, based in Salzburg, Austria.

SEO and Content Strategy Manager (m/f/d)

Key Responsibilities

Drive SEO and Content Strategy and execution globally:

  • Function as single point of contact for business units to align their content to execution on digital channels
  • Map content on customer journey and identify gaps, developing plans to fill them
  • Measure and report effectiveness of content experiences (organic traffic, engagement and conversions), driving optimization across the entire marketing funnel
  • Manage revenue and spend forecasts, KPI measurement, cross-channel budgeting and drive rhythm of the business for the entire digital marketing team
  • Work with external agencies and internal analysts to monitor on a daily basis the content experience to ensure alignment with brand goals
  • Develop regular incrementality testing strategies to ensure content experiences are optimized for search engines and personalized to meet customer needs
  • Work with external agencies to continually evaluate the digital industry and drive new digital content initiatives and SEO strategies that align to the digital customer profile of brand portfolio

Requirements:

  • Bachelor's degree in marketing, communication or related field; Master degree preferred
  • At least 5+ years of experience driving digital marketing programs, SEO and content strategy, preferably for fast paced retail or financial services companies
  • Experience in B2B and B2C direct response scenarios
  • Solid understanding of SEO concepts; proven experience implementing SEO processes and tools (BrightEdge, SEMRush or similar)
  • Proven experience in building content strategies and having them adopted across matrixed organizations
  • Familiarity with insource/outsource models and agency management practices
  • Knowledge of site analytics software (Adobe Analytics, Google Analytics, etc.) and tag management solutions (Tealium, Ensighten, etc.) a plus
  • Strong analytical skills and data-driven strategy development
  • Fluent in English and German, additional European languages a plus

Benefits:

  • An entrepreneurial work environment that encourages creativity and innovative ideas
  • The opportunity to further your career in an international organization
  • A dynamic, result-oriented and cooperative team
  • Employer initiatives like „Lunch & Learn" and „Let´s move together!"
  • Competitive yearly gross salary of at least EUR 50.000,- based on experience and skills
  • Flexible working hours

Interested?

Click here to apply

Dentsply Sirona
Cynthia Menzel
Senior Talent Acquisition Specialist

About Dentsply Sirona

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide.

Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina, USA. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.

For more information about Dentsply Sirona and our products visit: www.dentsplysirona.com

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