Marketing and Communication Manager (f/m/d)

  • Wien
  • Vollzeit
  • Berufserfahrung
  • 15.1.2022

PALFINGER stands for most innovative, reliable and economic lifting solutions for both the land and maritime sector. PALFINGER 21st (P21st) as the corporate incubator stands for new core competences, new approaches, new products, services and business models. We are constantly focusing on innovation, in order to significantly enhance, complement or substitute existing products and value chains. We build up strategic value by accessing new technologies and business models for our future products. We believe in collaboration, the inclusion of global networks and the investment into global innovation to get access to radical and disruptive innovation. To strengthen our PALFINGER 21st team we are looking for a

P21st Marketing and Communication Manager (f/m/d)

In this role you actively shape and contribute to the implementation and communication of the P21st initiatives with your expertise and skills and interact in projects with the PALFINGER organization and our external network and community.

You report to and work with the P21st Head of Open Innovation to shape the appearance and face of P21st together with the P21st team. Furthermore, you drive awareness of the corporate incubator internally and externally, build trust with stakeholders, inventors, contributors and partners, enable participation of the community and finally enhance appeal of PALFINGER and P21st in particular.
You interconnect and engage with the whole team to leverage and enhance great ideas and innovations with your marketing and communications expertise - from the first idea until the final realization. You keep a transparent overview of communication initiatives within P21st and drive related actions by yourself.
If you have a keen interest in communicating and making innovation tangible, are eager to turn things into reality, want to be part of an amazing team and are an empathetic, self-motivated, target-oriented and creative personality it's definitively YOU we are looking for.


Shape and execute P21st marketing and communication strategy

  • Define and execute P21st Marketing and Communication strategy
  • Define and execute (hands-on) content strategy and key messages

Manage relevant internal and external communication, marketing contacts and network

  • Key contact to Corp. Marketing and Corp. Communications, as well as external partners
  • Manage internal communication of P21st on all levels (Board to employee in the factory), across all regions and via all communication channels
  • Drive P21st external communication and campaigns, managing relevant external channels and the additional network required

Build, inspire and manage P21st Community and Network

  • Define and co-develop community strategy and execution plan
  • Support for extending and managing the internal PALFINGER innovation community and for regular innovation challenges as well as activities together with the Open Innovation Team

Support P21st events execution

  • Populate and prioritize yearly P21st event calendar and planning with a focus on requirements definition, operational support and P21st event project management and execution
  • Execute event communication measures and post-event evaluation to inform future events and drive continuous improvement

Contribute to the development of P21st

  • Creative contributor and challenger to P21st idea funnel and business model innovation


  • Educational background or University Degree in Marketing, Communications or similar fields
  • 5 years relevant working experience in a role in either corporate marketing, event or communication agency
  • Deep knowledge and understanding of current trends in social/digital media, channels and related platforms
  • Confident communicator with very good verbal and written presentation and communication skills in German and English
  • Relevant experience to establish content and content management along with strong proofreading, editing, layout and design skills
  • Well organized and very structured person with hands-on implementation and project management skills (project management certification is a plus)
  • Ability to deal with the tension between start-up speed of action and corporate process orientation
  • Excellent knowledge of relevant programs and tools MS Office, Adobe Suites, etc.
  • Enjoys and has fun working in a creative and innovative team


  • Collaboration in an interdisciplinary team
  • Good-life-balance thanks to flexible working hours and freedom to organize your work
  • Performance-related compensation and attractive incentive schemes
  • Career planning and development opportunities
  • Management development programes
  • Personal and professional competence development
  • Voluntary fringe benefits provided by our company health management scheme PALfit
  • Location Vienna or Salzburg (Kasern)

Minimum gross salary according to Austrian metal industry collective agreement is EUR 45.845,38 per year. We are willing to overpay according to training and qualification.

We are looking forward to your informative application!

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