It blends considered design and premium materials with textile innovations. The brand works with unique and innovative fashion technologies and collaborates with high-end experts around the globe. Then join us as PR Manager - Fashion and drive the communication development approach for our premium fashion brand.
As PR Manager - Fashion, you'll oversee the PR and communication activities of all agencies in countries and markets. You'll ensure to propel the brand's image through consistent messaging and strategy with a focus on managing a global PR approach. In this role, you'll drive the development of production of high-quality, informative, and interesting press releases, press kits and related materials and ensure a successful roll out. Moreover, you'll accompany and oversee national as well as international press days and PR events. In addition, you'll take over communication management for AlphaTauri's sponsorship activities in the motorsport sector (e.g. Formula 1 Scuderia AlphaTauri and DTM).
Together with the Head of Marketing, an external PR Strategy Partner and country PR agencies, you'll develop and establish a communication plans and PR strategies in collaboration with all stakeholders. In order to constantly expand the audience, you'll develop a community and influencer strategy to outreach efforts as well as grow channels, engagement and conversion. Additionally, you'll ensure asset development and continuously identify new media and press opportunities.
Within this role, you'll also prepare a comprehensive monthly reporting and focus on the ROI of activities. Moreover, you'll develop and analyse key metrics and tweak the strategy accordingly when needed.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin. Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.191 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
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