PR Manager - Fashion

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Full-time

PR Manager - Fashion

Elsbethen, Austria

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AlphaTauri is the premium fashion brand founded out of Red Bull, which is establishing a new way in the clothing industry that intersects fashion and function.

It blends considered design and premium materials with textile innovations. The brand works with unique and innovative fashion technologies and collaborates with high-end experts around the globe. Then join us as PR Manager - Fashion and drive the communication development approach for our premium fashion brand.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

HANDS-ON

As PR Manager - Fashion, you'll oversee the PR and communication activities of all agencies in countries and markets. You'll ensure to propel the brand's image through consistent messaging and strategy with a focus on managing a global PR approach. In this role, you'll drive the development of production of high-quality, informative, and interesting press releases, press kits and related materials and ensure a successful roll out. Moreover, you'll accompany and oversee national as well as international press days and PR events. In addition, you'll take over communication management for AlphaTauri's sponsorship activities in the motorsport sector (e.g. Formula 1 Scuderia AlphaTauri and DTM).

STRATEGY

Together with the Head of Marketing, an external PR Strategy Partner and country PR agencies, you'll develop and establish a communication plans and PR strategies in collaboration with all stakeholders. In order to constantly expand the audience, you'll develop a community and influencer strategy to outreach efforts as well as grow channels, engagement and conversion. Additionally, you'll ensure asset development and continuously identify new media and press opportunities.

ANALYSIS

Within this role, you'll also prepare a comprehensive monthly reporting and focus on the ROI of activities. Moreover, you'll develop and analyse key metrics and tweak the strategy accordingly when needed.

Experience

Your areas of knowledge and expertise

That matter most for this role:

  • 5+ years of experience in Premium or Luxury Fashion PR internationally
  • International network within the fashion and lifestyle industry
  • Strong capabilities and skills on strategy and content development in the area of communications/PR
  • Excellent organisational and planning skills
  • Superior project management and time management skills
  • Creative mind with a wide range of latitude
  • Strong knowledge and understanding of trends in digital and social media
  • Experience in building a successful "community and influencer" strategy
  • Business degree in Marketing or Communications
  • Fluent in English and German
  • Travel up to 10%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply now

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin. Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.191 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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