Senior Marketing Manager Demand Generation & Growth (f/m/d)

  • Wien, London
  • Freelancer, Projektarbeit
  • Berufserfahrung
  • 10.4.2021
  • Stelleninserat
  • Arbeitgeber
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Senior Marketing Manager Demand Generation & Growth (f/m/d)

LOCATION: VIENNA / LONDON | JOB TYPE: FULL-TIME | GROSS SALARY: EUR 50.000 p.a.

We are looking for an ambitious Marketing Manager Demand Generation and Growth (f/m/d) to join our data-driven, central demand generation team, committed to creating interest and excitement for the Adverity brand and product to build a healthy pipeline, attract new customers and drive revenue.

You will be responsible for expanding and delivering comprehensive demand generation programs and campaigns designed to support our ambitious growth targets. This role can be based in our headquarter in Vienna or our London office.

What you'll do:

  • Develop and execute end-to-end demand generation programs, in close collaboration with sales, to drive high-intent leads and grow a healthy pipeline
  • Execute and optimize on performance, ABM initiatives, industry/persona campaigns, and email nurturing programs
  • Identify new markets, channels, and advertising tactics to encourage business growth
  • Collaborate and liaise with other departments & external instances, like the sales, sales ops, SDRs, product management, account management, and external teams (freelancers, agencies, media partners), to develop and enhance our current strategies
  • Research & enable new market segments and outreach campaigns
  • Assist in content development & customer use cases to target consumers throughout the entire customer journey
  • Monitor, analyze and optimize our demand generation and lead qualification activities based on data of all inbound channels to ensure a growing pipeline of high quality leads
  • Create and analyze demand generation reports on a monthly, quarterly and yearly basis and evaluate the overall activity for return on spend

What you'll need:

  • 7+ years of overall B2B marketing experience (performance marketing, campaigns or lead generation/growth positions), with a preference for candidates with experience in high-growth technology companies
  • Consistent track record of delivering pipeline growth and ROI on budget and time
  • Proficiency in executing across all channels & areas of the B2B demand generation funnel: LinkedIn, Facebook, Paid Search, Display Network, GA, ABM tools like Demand Base, Triblio, content syndication & media collaborations, email marketing & marketing automation, CMS management and landing page creation (preferably Hubspot & Wordpress)
  • University degree in Marketing, Business, Communications or other related field preferable
  • Proficiency in working with a CRM and marketing automation tool (Salesforce, Marketo, Hubspot beneficial)
  • Outstanding communication skills, both written and verbal, with a fluency in English a must, any other languages a bonus

Are you ready to apply?

For this position, we offer a starting annual salary of EUR 50.000 (negotiable based on your level of experience & qualifications).

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Point of Contact

Alexandra Lenz
alexandra.lenz@adverity.com

Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating ROI of marketing spend.

With the help of powerful data visualizations, this vendor-agnostic, end-to-end platform uncovers real-time opportunities to fuel growth with augmented analytics. Founded in 2014, Adverity powers the marketing intelligence of some of the world's leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes. The company is headquartered in Vienna, and has offices in London and New York.

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