Digital Analytics Engineer

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Full-time

Digital Analytics Engineer

Elsbethen, Austria

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Do you want to develop tracking concepts and drive the implementation across Red Bull´s global portfolio of web and app experiences?

Then join us as Digital Analytics Technologist where you'll act as the main contact point for various business stakeholders. You'll work closely together with our engineering teams as well as partners across several regions in order to set up and utilize tracking codes that will deliver key insights for data-driven decisions.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

ANALYTICS IMPLEMENTATION

In this role, you'll ensure a successful implementation of Google Analytics and other marketing tags via tag management systems (such as Google Tag Manager) to track, measure and subsequently analyze digital marketing efforts of the Red Bull Network from a product, content and advertising perspective.

ANALYTICS INSTRUMENTATION STRATEGY

You'll design, develop and deliver tracking architectures for websites, apps as well as services. You'll deliver and implement compliant analytics concepts, cookie consent models as well as recommendations for existing setup improvements. Furthermore, you'll liaise with internal and external engineering teams as well as agencies on technical aspects of tracking implementations and supply guidance on advanced tracking requirements and data integrity issues.

QUALITY ASSURANCE

You'll review tracking codes, debug implementations and develop concepts in tools such as Big Query or Google Data Studio to assure sustainable quality assurance capabilities. You'll use browser web debugging tools as well as customer data platforms to perform implementation validation and quality assurance. Additionally, you'll educate internal and external engineering teams as well as agencies on quality assurance processes around tracking implementations.

ANALYTICS DATA PROCESSING & ANALYSIS

Finally, you'll collect, analyse and prepare data for product and content optimization. You'll ensure that data is properly collected, optimized and stored.

Experience

Your areas of knowledge and expertise

That matter most for this role:

  • Profound Frontend development experience (JavaScript, JQuery, HTML, CSS, etc.) paired with an analytical mindset and a real problem-solving attitude
  • Strong knowledge of analytics/pixel management tools such as Google Analytics, Google Tag Manager and Google Marketing Platform
  • Experience in working with APIs, SDK's, CDPs (e.g. Segment) and Google Cloud Platform is a big plus
  • Knowledge of various tracking methods such as transmitting Datalayer push events and custom Javascript to Google Tag Manager
  • Experience working in an E-commerce, Publisher or Digital Analytics field
  • Strong interest in tracking strategies and cookie consent technologies
  • Responsible team player with excellent communication skills
  • Attention to detail is critical - Must be organized and methodical, as the job will entail working with a large amount of data
  • Bachelor's Degree in E-commerce, Computer Science, Sofware Engineering or Business Economics
  • Excellent knowledge of English, any other languages is a plus
  • Travel up to 10%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply now

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin. Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.848 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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