The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg, …) and manages the new Red Bull fashion brand AlphaTauri (www.alphatauri.com, www.redbullshop.com). We´re looking for a Commercial Director to lead the global setup and development of our apparel and merchandising distribution. As we target global expansion you´ll ensure that apparel and merchandising sales strategy and growth plans are implemented. You´ll develop and execute global sales strategies and lead a strong sales team.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this position you´ll promote and grow the brands in all territories to both existing and new accounts. With your hands-on attitude you´ll execute a target driven sales approach and sell directly into accounts in the early going. As an expert on global growth you have full control over target markets and distribution strategy and are ready to build a strong sales team and distribution structure.
Furthermore you´ll develop specific account plans working with the marketing and sales manager as well as explore distribution relationships with strategic partners that can accentuate our sales team and help expedite our entry into new channels and regions.
One of your most important interfaces will be the digital team in order to achieve planned growth.
You´ll work closely with the executive team to craft the value proposition, sales strategy, and negotiation strategies for new partnerships. Another aspect of this role will be to effectively design and manage sales force structure and field sales representatives as necessary. Your time and attention will of course also be dedicated to management of direct reports and development of department talent to who you´ll provide product direction and selling strategies.
You´ll not only set sales target & define the distribution plans according to brand positioning but also conduct ongoing detailed analysis of sales, market, and competitor activity. On this you´ll provide regular updates and ensure adherence to key performance objectives to meet business and customer expectations.
As Commercial Director you´ll regularly visit accounts and attend and engage in relevant consumer shows, trade shows and promotional events.
10+ years international experience in sales within the fashion, apparel, or sports industry
Ability to develop and execute sales strategies
Proven track record of achieving sell in and sell out targets
Existing strong & influential relationships with key retail and wholesale accounts
Extensive book of business
Excellent verbal and written communication skills
Strong leadership skills and experience
Energetic, humble hands-on mentality
Excellent presentation and negotiation skills as well as organizational, communication and interpersonal skills
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2591 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.