The Marketing Data Analyst (m/f) supports the modelling capabilities that cover all marketing data from all parts of the Red Bull Marketing mix but with a special focus on pricing, promotions and distribution. You'll play a key part in integrating data and turning insights into actions, supporting the analytics team with spearheading the future Marketing Analytics modelling agenda and developing statistical modelling capabilities in-house.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you'll develop Red Bull's capabilities to understand, extract, clean and integrate data from a range of systems and data sources. You'll research new techniques especially on Marketing Mix Modelling and best practices within the industry, drive new projects with multiple stakeholders, challenging requirements and incomplete data and ensure the projects are delivered in a timely manner and documented effectively.
You'll support analytics capabilities on pricing and promotions using existing sales data and other methodologies (such as Conjoint analysis). Moreover, you'll run analytics on assortment and range efficiency and distribution whilst leading the knowledge of Sales and market data within the team.
Another aspect of this role will be to take data to actionable insights. To reach this goal, you'll work with data and systems teams as well as the different marketing teams to build an integrated picture of the business. You'll work across departments and markets to secure data needed for modelling, align the findings and ensure we give accurate and timely recommendations.
3+ years' experience including first data science experience
Experience in using either commercial statistical software packages, e.g. SAS, SPSS or R/Python
Experience in econometric modelling and time series analysis
Experience of using sales data from IRI or Nielsen or equivalent
Ability to draw the insights from multiple complex data sources to draw patterns
Excellent communication and active listening skills
Innovative, solution-oriented, analytical mind-set
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1634 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
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