Marketing and Consumer Insights Manager (f/m/d)

  • Stelleninserat
  • Arbeitgeber

At Bitpanda we are firm believer in the innovative power of cryptocurrencies, tokenised assets and the blockchain technology. Our mission is to tear down the barriers to personal finance and bring traditional financial products to the 21st century.

Marketing and Consumer Insights Manager (f/m/d)

Your Role

As our marketing and consumer insights manager, you will be the expert on our target audience. You will play an important role in shaping Bitpanda's marketing strategy by turning 1st and 3rd party consumer insights and campaign performance data into easily digestible insights and recommendations.

Your field of activity

  • Working closely with the head of marketing, you will be delivering key insights and trends to guide Bitpanda's marketing strategy
  • Analyse complex data to provide in-depth insights around our target audience's behaviour, attitudes, media consumption, wider industry and marketing trends and suggest areas of improvement and opportunity
  • Collect data on the performance of Bitpanda's marketing activities: conversion rates, website traffic, social media engagement data etc.
  • Create weekly marketing performance reports that cover data from advertising, SEO, SEA, social media (paid & organic), Affiliate, etc.
  • Extract key insights and learnings from post-campaign performance data to shape upcoming product launches

What you should offer

  • Degree in Marketing, Business Administration, Communications, or a related field
  • 2+ years of work experience as a Consumer Insights Manager,Analyst or similar role (Media agency background preferred)Proven experience in working with marketing and consumer data, providing actionable insights
  • Expertise in Google Analytics, Google Ad Manager, Facebook Business Manager and other advertising tools
  • Ability to simplify complex information and convert it into meaningful marketing insights
  • Detail-oriented with strong organisational skills
  • Excellent verbal and written communication skills including presenting
  • Strong Excel skills

What we offer

  • A chance to get involved in one of the leading FinTech Start-Ups and thereby help shape a growing, forward-looking and innovative field
  • Flat hierarchy and short communication channels
  • Responsibility over exciting and challenging projects that have a direct visible impact on Bitpanda's customers and the industry
  • Prompt takeover of self-responsibility
  • Very positive work environment in a young, international and motivated team
  • A brand new office in the heart of beautiful Vienna, Austria

At Bitpanda, we strongly believe in the benefits of having a diverse team. Varied experiences, perspectives and backgrounds lead to a better workplace and eventually to better products for our users. Thus, we actively foster diversity at Bitpanda. We believe in equal opportunities for everyone, no matter the nationality, skin colour, gender, religion, sexual orientation, age, seniority level, marital status, or disability status.Note: Bitpanda offers an ensured salary according to the collective agreement and a possible overpayment depending on the qualifications

Bitpanda GmbH
Nina Aichinger
Head of HR

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