To strengthen our Global Brand Marketing Team, we´re looking for a Brand & Audience Research Manager. In this role, you´ll support International Brand Management and the Red Bull Media House teams with data analysis, market research design, and provide both consumer and audience insights.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you´ll design and run quantitative as well as qualitative market research projects on a global level. You´ll provide advice and run local research projects. In addition, you´ll ensure the company is always up-to-date with regards to new tools - for market research, audience measurement and monitoring, panels, etc. - and identify relevancies for Red Bull.
You´ll manage the global quantitative Audience Tracker. As part of this responsibility, you´ll conduct analysis and guidance for Business Planning. These results will be deployed to HQ and local teams. Moreover, you´ll be responsible for the continuous improvements of the tracker from methodological and questioning perspectives.
As Brand & Audience Research Manager, you´ll gather global audience information on a daily basis and pro-actively provide different teams and business units with actionable insights. You´ll identify gaps and formulate hypothesis in the view of further pushing quality and pertinence of the Consumer & Audience Insights program and Business Planning. Furthermore, you´ll support program implementation and analysis. As part of this role, you´ll answer ad-hoc data and insights requests.
Minimum 5 years of experience as a Research Manager in a market research agency; Experience on the client side is a plus
Experience in (new) media / audience research fields
Ideally experience in quantitative and qualitative projects
Ability to lead, design, evaluate research projects & to analyse and derive actionable conclusions
Excellent project coordination capabilities as well as excellent communication skills
Open-minded, curious, and eager to learn with an international and entrepreneurial mindset
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1735 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
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