Market and Business Analyst (m/f/d)

Merck Sharp & Dohme GesmbH
  • Wien
  • Vollzeit
  • Berufserfahrung
  • 17.5.2019

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD's success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare. For our office in 1220 Vienna we are currently seeking for the position of:

Market and Business Analyst (m/f/d)


  • Lead the business & digital analytics platforms, dashboards in commercial, market, competitive analysis, sales, portfolio, customers, ROI, predictive analytics
  • Access, propose, deploy: social media analytic solution and services, Smartdata capabilities linked to mobile Marketing platforms and Geo-Marketing capabilities, monitoring systems and advanced dashboards integrating data from different sources and natures
  • Support adoption of best practices and generation of insights from various data sources to enhance consumer experience across all channels (website, TV, print, digital media, in-office, in-pharmacy, social media)
  • Develop economic models that provide actionable insights on relative impact and ROI on digital transformation and strategies
  • Prescriptive analytics to create new frontiers of interactions and insights to discover and exploit new spaces for competing and win opportunities
  • Predictive and real-time Analytics for Marketing Automation, capitalize Big Data, identifying and interpreting defined leading indicators
  • Support integrated and cross channel data driven design and approach based upon customer preferences, engagement behaviors, and commercial objectives
  • Analyze data and provide actionable insights via visually compelling presentations to stakeholders
  • Provide engagement analytics expertise: internal consultation and facilitate sharing of best practices
  • Collaborate with IT to implement and enhance data capture across our digital ecosystem, to ensure high data quality
  • Proactively identify opportunities to streamline and enhance analytics and reporting function by building automation into reports that are manually distributed
  • Participates actively in and/or leads cross-functional teams to develop and implement Customer Engagement Analytics & Strategy
  • Close collaboration with Sales force effectiveness manager and MCM Manager
  • Close cooperation internally with marketing & sales, medical, market access, IT legal, compliance, medical, regulatory, pharmacovigilance etc. and on senior leadership level
  • Design, implement, analyze, and interpret Customer and Patient Journey related market research using internal and external data sources to identify business strategy for specific products
  • Support development and transformation of overall Consumer engagement analytics framework; drive and align on key performance indicators, capabilities (tagging, tracking) processes and dashboards for analytics and reporting activities


  • Master's degree or equivalence through experience
  • Solid relevant work experience (customer engagement analytics)
  • Customer Engagement Analytics competencies
  • Strong excel skills
  • Knowledge and experience in utilizing analytics to support business decision making in marketing
  • Knowledge and experience in digital analytics, online marketing metrics and/or key performance metrics required
  • Knowledge and experience in CRM platforms like Veeva and solutions like Spotfire
  • Experience with processing and analyzing complex data sets, and interpreting them to make business decisions required
  • Experience with marketing technology products such as for example Google Analytics, Adobe
  • Experience with statistical modeling and data analysis methodologies
  • Previous experience of implementing complex projects and work across many team
  • Strong negotiation and problem-solving skills
  • Fluency in English and German, both oral and written

MSD offers an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 43.800,-- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application.

Apply online

Merck Sharp & Dohme GesmbH, ARES TOWER, Donau-City-Straße 11, A-1220 Wien,

Merck Sharp & Dohme GesmbH

Pharma, Chemie, Biotech
101 - 500 Mitarbeiter

Über uns

MSD ist ein führendes globales Gesundheitsunternehmen und eine Unternehmensgruppe der weltweit agierenden Merck & Co., Inc., Kenilworth, NJ, USA. Seit 125 Jahren beginnt Verantwortung bei MSD bei den eigenen MitarbeiterInnen, die sich täglich für die Vision des Unternehmens einsetzen: eine gesündere…

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