(Senior) Social Media Manager (f/m/D)

D. Swarovski KG
  • Wattens
  • Vollzeit
  • Berufserfahrung
  • 15.4.2019

Interested in joining our team? If so, take the opportunity to apply to one of the world's best-known brands as


Location: Wattens
Reference: R-28166

You are looking for an exciting professional challenge in a global luxury environment? Become part of our Online Marketing team at the Swarovski Professional Global HQ in Wattens, Austria.


This challenging position is an outstanding chance for you to actively drive the (B2B and B2C) social media strategy of the SWAROVSKI PROFESSIONAL business to a new level. Help us to shape and spread a newly-developed, unique and authentic view of how our crystal is globally used in the most fashionable and artistic way in the fashion and luxury industry.

You will be working on a global level with goals set by our top management and by our Creative Director and will liaise with internal colleagues, agencies and stakeholders from all over the world to achieve your targets while strengthening brand awareness and reputation in the world of digital media. Furthermore, your main responsibilities will include:

  • Develop and deliver the global social media strategy for our key strategic channels (Instagram & Facebook) and work closely with the Senior Management and the Creative Direction Office to achieve the proposed targets
  • Create and develop common communication plans with the online communication managers in the local sales organizations in the US, Europe and Asia to strengthen Swarovski's positioning as leading crystal embellishment provider among top designers and relevant influencers from the fashion and luxury industry
  • Collaborate with our Content Strategy, Product Communication and with other global and local departments regarding curated content for social media
  • Coordinate photo shootings with international well-known agencies and photographers to promote our Ingredient Branding partners and work closely with our PR and Retail Initiatives department to secure a 360° communication of our Ingredient Branding message
  • Plan and implement campaigns as well as apply successful performance measurement to ensure campaign effectiveness, and use state-of-the-art tools in order to publish, monitor and analyze the content performance
  • Manage the day-to-day working relationship with the company's internal and external partners

Visit instagram.com/swarovskiforprofessional, facebook.com/swarovskicrystals, and the websites www.swarovski.com/professional and www.crystals-from-swarovski.com for a first impression of our current online world.


As the ideal candidate for this position, you have a passion for Social Media, Fashion, Luxury Brand Communication and affinity for online communication topics and appreciate working for a premium fashion and jewelry brand. You enjoy setting new standards, working strategically and combining fresh editorial content with customer needs and state-of-the art technologies. You are a team player who enjoys working in a highly engaged and performance-oriented team.

Furthermore, your profile includes the following:

  • Relevant social media work and online communication experience
  • Experience in the fashion & luxury segment would be a plus
  • Strong knowledge and experience in social media platforms, content management tools, real-time communication marketing
  • Editorial know-how is essential
  • Strong knowledge and experience of digital marketing is desirable
  • Hands-on approach and effective working methods, always keeping our brand strategy at the top of your priority list
  • Excellent communication and networking skills
  • Outstanding academic performance in marketing and/or communication related studies
  • Results-driven approach with excellent problem-solving skills
  • Strong project management skills
  • Excellent English language skills, German language skills are a plus


Since 1895, Swarovski is ranked one of the most valued premium brands in the jewelry and fashion industry. Swarovski as an entrepreneurial family business offers a high performing people environment, tremendous opportunities to grow and contribute and a modern and architecturally attractive workplace. Furthermore, being located in Tyrol, one of the best-known holiday regions in Austria, Swarovski provides the best precondition for a pleasant work atmosphere and work-life balance.

As required by law, we advise that the collectively agreed base annual salary for this position is set at a minimum of EUR 39.743,20 gross. Our actual salaries are market competitive and take individual qualifications and experience into account.

Does this sound like you? If so, we look forward to receiving your online application.

Apply now


Swarovski adds sparkle to people's everyday lives - both as the leading brand of cut crystal, and as the partner of visionaries. Become part of a tale of tradition and success that stretches back to 1895, and at the same time begin writing your own!

D. Swarovski KG

Industrie, Produktion
501+ Mitarbeiter

Über uns

Seit mehr als 100 Jahren ist die Marke Swarovski Synonym für Erfindergeist, Poesie und zukunftsweisende Kristalltechnologie. Die konsequente Weiterentwicklung der einzigartigen Schleifkompetenz machte Swarovski zum führenden Hersteller von geschliffenem Kristall sowie von natürlichen und künstlichen…