Digital Content Analyst

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Digital Content Analyst

Media

We are currently looking for a Digital Content Analyst to join our Audience Insights Team, based in our headquarters in Salzburg, Austria. Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world. www.redbullmediahouse.com

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Content analytics strategy

As Digital Content Analyst, you'll work closely with the Senior Content Analyst to develop and implement actionable insights and recommendations to inform the programming and content teams. You'll create insightful presentations that summarize analyses and deep dives in a clear and easily digestible manner and present them to managers and executives to influence decision-making.

  • Content performance and optimization

You'll analyze program performance across owned, managed/social, and earned media with a 360-degree approach. Additionally, you'll track and compile industry trends and competitive analysis to provide best practices and identify new opportunities in the marketplace.

  • Data visualization and quality control

In this role, you'll be the first line of defense for the content analyst team with programming, content, and brand teams globally and in the countries through Zendesk. You'll work closely with the data project managers to ensure that the programming team's data needs are met through dashboards, BI tools, and data implementation.

  • Analytics deep dive & decision and strategy support

You'll work with the Senior Content Analyst to plan and execute ad-hoc analysis to develop strategies and tactics for developing Red Bull Media Network's audiences.

On a weekly, monthly, and quarterly basis you'll track trends to evaluate programs and strategies within developed KPIs. Moreover, you'll build dashboards and reports to educate the programming and content teams and help them make data-based decisions.

Your experience includes:

(proven performance in)

3+ years of experience in a media/entertainment/tech company in a strategy/business development/analytical role

Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications

Adept at translating data into stories; prior experience working with producers, editors, and program strategists a plus

Excellent knowledge of Google Analytics; familiarity with Adobe and social analytics tools a plus

Highly skilled in Microsoft Excel, Powerpoint, and B.I. tools (such as Tableau) for manipulating and representing data

Thrive in a fast-paced environment and a high level of flexibility and intellectual curiosity

Experience coordinating efforts across various teams/offices

Excellent verbal and written communication skills

  • Bachelor's Degree in Media, Communications, Mathematics, Statistics, Economics, Digital Marketing or a related field
  • Fluent in English, any additional language is a plus

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1816 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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