Our mission at Red Bull is to give wings to artists and music scenes around the world. The scope and scale of the music program is vast and as Music Communication Manager you'll play a strong role in communicating what we do in the realm of music to the world.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Your role will require you to understand the wide variety of music audiences and their media consumption behaviours. You will identify ways to maximize the impact of our artist and artist content projects working with your HQ colleagues and the Red Bull country network. You'll advise upon and implement activation strategies for our projects, provide regular updates on audience development, support and provide countries with guidance on their projects and develop education initiatives to increase specialised communications knowledge and competency across the Red Bull network.
In this role, you'll lead the earned media promotion of music and artist-based content projects including digital, moving image and audio products and some event related projects. You'll be responsible for developing and managing the earned communication strategies for these projects, as well as project managing the development, launch and activation of the projects in collaboration with the content, programming, social, marketing and artist teams.
You will manage the activations of artist and music content projects in collaboration with your counterparts, defining messaging and media angles around these projects, leading the earned media outreach with country communication teams, identifying opportunities for social influencer outreach and collaborating with the social media team to meet objectives on assigned projects.
By working closely with the insights team, you'll analyse and evaluate projects and provide meaningful learnings to the business. You'll establish strong collaboration with markets, to understand local priorities and needs. Furthermore, you'll evaluate local market communication plans, identify local optimization potentials and global release opportunities. Translating results and learnings from release plans into long term strategies and educational resources will be another focus of yours.
3+ years' of experience in a music-based communication or PR role
Experience working with music artists and entities
Clear understanding of global entertainment, music and culture industry - including best practices around audio and video campaigns
Ideally relationships in the global music and entertainment media landscape
Superior project management skills
Strong understanding of audience profiling, able to build relationships & to lead a network of consultants, agencies and counterparts
Well organized team player with a strong editorial and media understanding
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1643 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
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