Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world. www.redbullmediahouse.com
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you'll work within the Motorsports audience team to identify opportunities and commission strategic, distinctive content which can entertain and grow our audience in this area. You'll devise the year-long, cross platform content strategy that will deliver this potential and communicate content needs on a rolling basis. Moreover, you'll set the engagement and reach targets for the Motorsports audience verticals.
You'll be the drive of all Motorsports content, commissioning social, live, short-, mid- and long-form content. You will identify format and content needs, define scope and priorities, manage the motorsports content budget, work with production teams to deliver distinctive, inspiring and meaningful content and define the Red Bull tone of voice in Motorsports to engage our audience.
Additionally, you'll manage the Motorsports Editor, responsible for feature text and still image stories and news content output, with focus on RedBull.com and finding synergies with The Red Bulletin and Speedweek.
Working closely with other teams, you will ensure strategic content is developed and produced in line with the content and network needs.
You'll collaborate with in-house and third-party producers, Development, Live and Communications and Marketing teams on a regular basis. You will help develop content expertise in Motorsports content for all markets by working with country counterparts, ensuring a consistently deep knowledge of the scene and subject matter.
To monitor traffic, content performance and adjust the strategy, you'll work closely with Programming and Analytics.
10+ years' experience in a mature media market
Exceptional editorial skills in Motorsports
Outstanding storytelling skills with a passion for entertaining, creative content
Digital, social, TV content creation, production and activation
Content strategy and commissioning
Knowledge of audience analytics and development, with the ability to analyse and sensibly use data
A great reputation and contacts in the field of Motorsports
Strong presentation and communication skills
A structured, organized and reliable project manager
Confident, self-starting decision-maker and problem-solver who is also a team player
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.735 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
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