Product Marketing Manager Games

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Product Marketing Manager Games


With our growing involvement and dedication in game development, we now achieved over 90 Million downloads of our mobile games. Become part of it and our Product Marketing Manager Games! Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.;

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • In a nutshell

The Product Marketing Manager Games (m/f) is a diverse role that includes working closely with Red Bull internal teams as well as external partners to provide means to increase mobile games reach and engagement. Main tasks will include managing external agencies and partners to work with assets and campaigns. Knowledge and understanding of mobile games user acquisition is a key to this role. In addition, in this role you'll identify and implement all initiatives aimed at increasing the audience reach of our games.

  • User acquisition

As Product Marketing Manager Games, you are responsible for profitable user acquisition. To reach this goal, it's essential to understand how reach the right player segments. You'll manage games activation together with Producing. Additionally, you'll develop assets (incl. store descriptions and ASO) as well as testing the assets.

  • Collaboration with agencies and internal teams

In your role, you'll work with agencies and manage the relationships with them. You'll manage creating social content for activations. For updates and launches you'll align with the production team. Furthermore, you'll interact with RB athlete managers and events departments to support them on our games. You'll work closely with the Sports Department and align with Red Bull Media House and Red Bull.

  • Management of marketing initiatives

In this exciting position, you'll manage in coordination with other departments all marketing initiatives around the game and co-branded initiatives as well as social media marketing. Furthermore, you'll monitor and control the assigned budget.

Your experience includes:

(proven performance in)

Minimum of 3 years relevant experience in the gaming industry or strong applicable professional background

Knowledge and first-hand experience of mobile game marketing

Good understanding of F2P mobile games business

Knowledge of the gaming industry and game development

Knowledge and capability to run user acquisition hands-on

Knowledge of running campaigns and designing assets

Experience with relevant media and social media

Entrepreneurial spirit with a hands-on attitude

Well-organized way of working and high team spirit

  • Degree in gaming, marketing, media or business administration or relevant professional experience
  • English fluent

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.643 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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