Red Bull's Culture Marketing program is a successful pillar of our global marketing mix. With the strong focus on Music and Dance but also Art and Design as well as Film we are covering many fields and are immersed in selected scenes and cultural environments. As the Global Music Projects Manager - Festivals, you have the responsibility of defining and shaping the global music strategy for Red Bull´s own Music Festivals. You´ll work closely with the markets for the correct implementation of the projects. Furthermore, you must also align with the communications, sales and brand teams to ensure clarity of message and clear communication of all activities carried out both pre-, during and post-event. You´ll seek out and maximize the potential that Red Bull own music festivals provide for the wider business and will manage and lead as well as oversee the internal communication with the different stakeholders in headquarters.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you´ll lead and implement the strategy at Red Bull Own Music Festivals.
You´ll provide guidance and support to more than 15 owned music festivals around the globe.
To strengthen and empower the relationship between the global talent teams and the different markets is one of your responsibilities.
In addition, you´ll support on developing the strategy for marketing activations at 3rd party music festivals.
You´ll work with the global music projects team to identify educational opportunities.
As Global Music Projects Manager, you´ll overlook all campaigns as well as align the creative direction.
You´ll work closely with the content team to develop strong content formats.
In addition, you´ll support countries in developing engaging consumer activation initiatives and create ones yourself.
Furthermore, you´ll support sales departments in developing assets and initiatives that contributes to increase the consumption.
To guarantee the product availability and perfect execution at all the events is also a main responsibility of the role.
You´ll gather and share learnings between the markets as well as develop a guideline for countries implementation.
In addition, you´ll manage and analyse consumer and audience insights.
Lastly, you´ll pitch and negotiate global partnerships and empower merchandising opportunities as well as challenge ticketing strategies in the local markets.
Minimum 5 years of experience in a professional music related environment, ideally working with festivals
A history of working with contracts, artist and content creation as well as dealing with brand partnerships
Experience on dealing with ticketing, merchandising and partnerships
Good marketing knowledge and ideally experience in working in different markets/countries
Creative and innovative mindset, open to new things
Communicative, sociable, informative, open-minded, ingenious, relaxed, genuine
EDV (Word, Excel, Power Point, etc.)
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1735 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.