Social Media Analytics Internship

Red Bull Media House GmbH
  • Elsbethen, Salzburg
  • Praktika
  • Einsteiger
  • 20.3.2019

Social Media Analytics Internship

Student Jobs

Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com. We are currently looking for a motivated Intern to join our Audience Intelligence Team as soon as possible for six months in Salzburg.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Overview

Without knowing our audience, we can't tell inspiring and great stories. Our Audience Intelligence team is the digital data-driven business enabler of Red Bull Media House and a key partner for Red Bull Brand Marketing. The team's major focus is to develop data intelligence to support content programming, digital product development, communication initiatives and commercial efforts. Therefore, the team is responsible for measuring the performance of the whole Red Bull Media Network across all channels and produce high quality analysis of the collected data from which actionable insights can be derived.

  • Analyze Red Bull Media Network's channels and content

This internship offers the perfect opportunity to dive into the digital world of Red Bull. You love crunching numbers? Are you socially savvy with a good understanding of how the social media platforms work and how brands can get the best from them? Have you got experience with social listening tools such as Sprinklr? During this internship, you'll analyze the Red Bull Media Network from both a product and content perspective.

  • Deep-dive into analytics

As a full member of the team, you'll work across the Audience Intelligence and Social Media teams to produce regular and ad-hoc reporting and deep-dive analysis. You'll share those insights with the Programming and Analytics teams, informing key stakeholders about Red Bull Media Network's performance.

  • Developing our social media offering

You'll play a key part in supporting our social media team with data-driven insights which inform and drive the strategy on our social accounts, all while learning how to capitalize and get the most from social media.

Your experience includes:

(proven performance in)

Excellent data manipulation, analytical and problem-solving skills.

Ability to spot trends and drive insight forward

Must be organized and methodical as the job will entail working with a large amount of data across multiple countries

Attention to detail is critical

A strong knowledge of social media is a must

Computer Skills: Excellent skills in MS Office (Excel and PowerPoint)

Familiarity with Sprinklr or any social media analytics platforms (preferred)

Familiarity with Tableau or other data visualization tools (preferred)

Knowledge of SQL would be a plus

  • Bachelor's Degree in Economics, Math, Statistics, Digital Marketing or a related field.
  • Fluent in English, any additional language is a plus.

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1634 gross per month.

Red Bull Media House GmbH

Medien, Verlagswesen
31 - 50 Mitarbeiter