Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world. www.redbullmediahouse.com
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you'll work within the Gaming and Esports audience team to identify opportunities and commission strategic content which can grow our audience in this area.
You'll devise the year-long, cross platform content strategy that will deliver this potential and communicate content needs on a rolling basis. Moreover, you'll set the engagement and reach targets for the Gaming audience verticals.
You'll be responsible for the commissioning of all Gaming and Esports content, including social, live, short-, mid- and long-form. This will range from identifying formats, scope and requirements, to defining the Red Bull tone of voice in Gaming and Esports and engaging its audience.
Working closely with other teams, you will ensure strategic content is developed and produced in line with the content and network needs.
You will collaborate with in-house and third-party producers, help develop content expertise in Gaming and Esports for all Markets by working with country counterparts, and ensure a consistently deep knowledge of the scene and subject matter.
To monitor traffic, content performance and adjust the strategy if need be, you'll work with Programming and Analytics.
5+ years' experience in a mature media market
Exceptional editorial skills in Gaming
Outstanding storytelling skills and knowledge of digital, social, TV content creation and activation
Experience with digital and social content commissioning
Knowledge of audience analytics, audience development, and the ability to analyse and sensibly use data
A great reputation and contacts in the field of Gaming
Strong presentation, communication and organizational skills
Confident, self-starting decision-maker and problem-solver, who is also a team player
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1595 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.