Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with 'beyond the ordinary' stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world. www.redbullmediahouse.com
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you'll coordinate and manage communication of our global Red Bull BC One project. You'll take care of project activation on owned and earned channels in coordination with the culture project team and specialists.
You'll define global benchmarks for our media strategy, develop tools for local adaption and activation, identify the right media partners and target media for each initiative and analyse its outcome.
Moreover, you'll establish and develop industry network and know-how. You'll ensure internal awareness of our dance highlights and learnings and support internal teams in identifying the right protagonists and storylines to best reflect our programs and initiatives.
Another aspect of your role will be to host workshops for markets to enhance their overall dance communication strategy. You'll provide them with the overall communication strategy and support the country adaptions, as well as guide and mentor local Communication Managers on strategy, content distribution and activation of our dance initiatives.
You'll ensuring strong relationship with dance influencers and influencer media on a global level, use your strong understanding of content consumption behaviour, engagement and retention to activate our livestreams through multiple channels. Identifying story angles and initiatives which will speak to our target audience through media and owned channels is an essential part of this role.
Minimum 5 years of experience in Communications, PR or similar
Knowledge of dance, hip-hop culture and media
Experience with dancers and understands the vocabulary and tonality within the dance culture
Well established Industry and Community Media Relations
Open minded, diligent, smart, hardworking, flexible, strong personality
Proven leadership qualities and presentation skills
High empathy with the capability to work with people from all cultural and social backgrounds
Resilient and passionate culture enthusiast
Structured and well organized team player
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1687 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.