Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
You'll be guiding content within the Fitness Audience group and collaborating with Programming, Communications, Marketing and Brand to identify audience opportunities and growth potential.
Then you'll devise the year-long, cross platform content strategy that will deliver this potential, collaborating with production partners to develop and realize original fitness content. You'll work with the Audience group to set reach and engagement targets, monitor traffic, content performance, and adjust the strategy accordingly.
In this role, you'll define the content requirements, scope and formats (Social, Live, Digital and long-format) to support Red Bull being a recognised expert in the field of Fitness.
Moreover, you'll be responsible for defining and guarding Red Bull's tone of voice in Fitness content and understanding how to reach and engage audiences. You'll manage the organisation of commissioned Fitness content within the Media Network - in particular our owned platforms - ensuring Fitness content data is up to date and reliable in internal tools.
You'll work with Development and Production teams to ensure the strategic content is in line with the commissioning brief and the company's needs. Cooperation with in-house and third party producers to commission Fitness content which meets the strategic, editorial, budgetary, technical and legal standards of the Red Bull Media House is also part of the role.
Another aspect of this role will be to help develop content expertise in the field of Fitness for all Markets through regular communication with country counterparts, and to ensure a consistently deep knowledge of the scene and subject.
You'll also lead workshops and informational meetings on the Fitness audience and content strategy.
5+ years' professional experience in a mature media market
Exceptional editorial skills in the Fitness field (i.e. running, multisport, swimming, circuit training,…)
Ideally certified fitness instructor
A great knowledge and contacts in the field of Fitness
Experience in strategic planning, audience development and digital and social content commissioning
Outstanding storytelling skills and knowledge of various formats (especially short-form)
Demonstrable success in meeting audience/traffic goals
Knowledge of audience analytics, budgeting and business planning
Confident decision-maker and problem-solver
Excellent organizational and project management skills
Strong presentation and communication skills
A self-starter who is also a team player
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1687 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.