Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
As Head of Dance Content you will lead the strategy and commissioning of content for all Dance verticals across the Red Bull Media Network. You will identify audience opportunities, drive growth in reach and engagement and m anage the organisation of content within the Media Network - in particular our owned platform.
In this role, you will define Dance content requirements, scope, and formats and be responsible for defining and guarding Red Bull's tone of voice and understanding how to reach and engage with audiences.
In short, you will be the Media House's recognized Dance expert to assist all Media Network content development including Social, Live, Digital and long-format.
You will lead all matters relating to Dance content in our Audience teams, set the engagement and reach targets for the Culture audience verticals, monitoring analytics, traffic, content success and adjust strategy. You will work with Programming and Communications to identify the audience growth potential, devise content strategies that will deliver this potential and, on a rolling basis, create commissioning briefs that articulate content needs.
You will help develop the content expertise in the Dance audience vertical for all Markets through constant communication with your country counterparts, and ensure a consistently deep knowledge of their scene and subject matter.
You will work with in-house and third party producers to commission content that meets the strategic, editorial, budgetary, technical and legal standards of the Red Bull Media House and work with the Development team to oversee commissions and content requirements realised.
7 - 10 years experience in digital and social content commissioning
Exceptional editorial skills in the Dance field
Experience in audience development paired with knowledge of audience analytics to analyze and use data
A great reputation and contacts in the field of Dance
Outstanding storytelling and presentation skills
Knowledge of digital, social, TV content and its activation
Budgeting and business planning experience
Strong decision-maker and problem-solver
Proven communication skills to internal and external stakeholders
One of those rare self-starters who is also a team player
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.773 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.