Head of Dance Content

Red Bull Media House GmbH
  • Elsbethen, Salzburg
  • Vollzeit
  • Projekt-, Bereichsleitung
  • 18.2.2019

Head of Dance Content


Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Long story short

As Head of Dance Content you will lead the strategy and commissioning of content for all Dance verticals across the Red Bull Media Network. You will identify audience opportunities, drive growth in reach and engagement and m anage the organisation of content within the Media Network - in particular our owned platform.

  • Dance expert

In this role, you will define Dance content requirements, scope, and formats and be responsible for defining and guarding Red Bull's tone of voice and understanding how to reach and engage with audiences.

In short, you will be the Media House's recognized Dance expert to assist all Media Network content development including Social, Live, Digital and long-format.

  • Audience

You will lead all matters relating to Dance content in our Audience teams, set the engagement and reach targets for the Culture audience verticals, monitoring analytics, traffic, content success and adjust strategy. You will work with Programming and Communications to identify the audience growth potential, devise content strategies that will deliver this potential and, on a rolling basis, create commissioning briefs that articulate content needs.

  • Country guidance

You will help develop the content expertise in the Dance audience vertical for all Markets through constant communication with your country counterparts, and ensure a consistently deep knowledge of their scene and subject matter.

  • Collaboration

You will work with in-house and third party producers to commission content that meets the strategic, editorial, budgetary, technical and legal standards of the Red Bull Media House and work with the Development team to oversee commissions and content requirements realised.

Your experience includes:

(proven performance in)

7 - 10 years experience in digital and social content commissioning

Exceptional editorial skills in the Dance field

Experience in audience development paired with knowledge of audience analytics to analyze and use data

A great reputation and contacts in the field of Dance

Outstanding storytelling and presentation skills

Knowledge of digital, social, TV content and its activation

Budgeting and business planning experience

Strong decision-maker and problem-solver

Proven communication skills to internal and external stakeholders

One of those rare self-starters who is also a team player

  • Excellent English (spoken and written), additional languages a plus

Travel up to: 25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.773 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

Red Bull Media House GmbH

Medien, Verlagswesen
31 - 50 Mitarbeiter