Head of Social Content

Red Bull Media House GmbH
  • Elsbethen, Salzburg
  • Vollzeit
  • Projekt-, Bereichsleitung
  • 11.2.2019

Head of Social Content


Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Long story short

In this role, you'll oversee the team that produces, develops, and formalizes content explicitly for Red Bull's social media platforms. Your key responsibility is to ensure that the global Red Bull social channels are consistently fed with engaging content that is up to trend with the internet zeitgeist.

  • Take social further

Your team will be responsible for creating and formalizing social content formats that can be utilized across the entire company (countries and projects). This will be across the entire World of Red Bull, but with a primary focus on our global audience pages (@redbull).

You'll ensure the creation of real time reactive content involving everything from athlete win celebrations to relevant holiday content - still and moving image. The focus will be on a viral reach, engaging our consumers, and pushing the boundaries of surprise.

  • Analytics and support

Another aspect of your role will be to know the performance of our social content, external benchmarks, and focus your teams output based on this knowledge.

You'll be required to support all markets with social content best practices, build formats and collaborate with them. Moreover, you'll ensure that your key stakeholders understand what good social content is and why it works.

Your experience includes:

(proven performance in)

5+ years in large reach Social Media account management or as content producer

Background and strong understanding in social video editing and production

Experience in producing content explicitly for social media

Strong understanding of the online and social media technology landscape

Ability to think, plan and execute resourcefully, with minimal supervision

Ability to manage global teams

Personal passion, experience, and love for YouTube Content

Deep knowledge of Sports and Culture

Lover of memes

  • Bachelor degree in marketing, content production or similar
  • Fluent in English, multilingual a bonus

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1690 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

Red Bull Media House GmbH

Medien, Verlagswesen
31 - 50 Mitarbeiter