Global Content Programming Manager - Motorsports

Red Bull Media House GmbH
  • Elsbethen, Salzburg
  • Vollzeit
  • Projekt-, Bereichsleitung
  • 15.11.2018

Global Content Programming Manager - Motorsports

Red Bull

Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Long story short

You'll create strategic content programming plans across the entire Red Bull Media Network to maximize the growth of and engagement with the key target audiences for Motorsports. This includes 4 wheels (f.e. IE F1, WRC, Rally, Drifting) and 2 wheels (f.e. IE MotoGP, Enduro, Trial, Motocross).

  • Drive content further

Your responsibilities will include defining a content programming strategy to reach a global motorsport audience and establishing a strong collaboration between channels and content creation teams to ensure success. Drawing from your knowledge of motorsports teams, riders/drivers, disciplines and championships, you'll ensure credibility in our programming plans. You'll identify content offering gaps and opportunities across the Red Bull Media Network for both live and non-live content, and provide recommendations for adjustments.

  • Support countries

You'll evaluate local country programming and release plans, and elevate them for better local and potentially international realization. You'll provide countries with programming bundles, recommendations and establish strong collaboration with the markets, to understand the local priorities and needs. You'll also work closely with the Red Bull Media House teams managing the media network channels and producing content.

  • Audience insights

Working with the analytics teams to translate audience insights into practical guidelines for programming (role of channels, timings) and content (commissioning brief) will be part of your role as well. You will understand and describe this audience and their behavior, evaluate these results and use the learnings from release plans to better our long-term strategies and educational resources.

Your experience includes:

(proven performance in)

Passion for and strong knowledge of motorsports

At least 3 years' experience across digital or marketing

Fluent understanding of content consumption across potential audiences (f.e. live streaming on digital platforms, news distribution on Twitter, etc.)

Excellent knowledge of Social Media and digital media

Experience with content programming - Social Media and/or websites

Superior project management skills and editorial understanding

Ability to translate data into valuable insights and actionable recommendations

Ability to create strong relationships with stakeholders and prioritize and define standards for support

Well organized and proactive with the ability to work under pressure and deliver work to the highest standard under own initiative

Good level of computer literacy

Excellent communication and effective interpersonal skills

  • Related university degree is a plus
  • Fluent in English, additional language is a plus

Travel up to: 25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1586 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

Red Bull Media House GmbH

Medien, Verlagswesen
31 - 50 Mitarbeiter