Social Media Analyst

Red Bull Media House GmbH
  • Wals-Siezenheim
  • Vollzeit
  • Berufserfahrung
  • 14.9.2017

Social Media Analyst


Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Location Wals-Siezenheim, Salzburg, Austria
Schedule Full-time
Organisation Red Bull Media House GmbH

Areas that play to your strengths

(all the responsibilities we'll trust you with)

In a nutshell

In this exciting role, you’ll provide data-driven content and strategy insights across our social media performance on shared properties. You’ll support and educate country and programming teams in measuring social performance and oversee regular output of data-driven insights for all our social initiatives. Additionally, you’ll develop social insights to inform business decisions and shape the content strategy.

Develop quantitative analysis, custom models and ad hoc reports

As Social Media Analyst, you’ll develop quantitative analysis, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities within social media channels. This includes identifying best practice for editorial and content formats, especially social video, as well as identifying dynamics of and opportunities for content distribution across and beyond the Red Bull social media network. Moreover, you’ll map the structure and trends within our core audiences and test, iterate, and develop hypotheses with global programming team on performance and how to optimize against the every-changing landscape of shared platforms.

Generate data-driven insights to inform social media strategies

You’ll generate data-driven insights from owned social to inform the social media strategies of Red Bull, Red Bull Media House, and Red Bull TV.

Manage strategy, implement and execute regular reports

In this role, you’ll manage strategy and implementation of social reporting across all verticals of Red Bull and Red Bull Media House. Additionally, you’ll provide ongoing reporting / insight into global editorial channels and strategy and provide regular reports on social media performance to key stakeholders across our company.

Improve standards for measuring and educate countries

You’ll also review and improve the standards, methodologies and success metrics for measuring social media impact across the Red Bull network. In addition, you’ll educate and support country and programming teams in measuring social media outcome.

Your experience includes:

(proven performance in)

  • Minimum 4 to 5 years of related overall experience in an analytics role
  • Experience measuring and monitoring social media and creating business insight for how these analytics can be applied to marketing and product strategies
  • Knowledge of advanced social media analysis tools required (e.g. Radian6, Sysomos, Sprinklr)
  • Strong critical thinking skills, writing skills, communication skills, consulting skills, and ability to work within a team and cross-departmentally
  • Demonstrated ability to create analysis that moves beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • High levels of autonomy and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Bachelor’s Degree in Economics, Math, Statistics, business, or similar field
  • Excellent English language skills; Additional languages considered an asset

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Apply Now

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 1805 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

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Red Bull Media House GmbH

Oberst-Lepperdinger-Straße 11-15
5071 Wals bei Salzburg

Über uns

Mehr als 27 Jahre Red Bull ... ...Geschichte und interessante Informationen über das Unternehmen. Wie alles begann Inspiriert von funktionalen Getränken aus dem Fernen Osten gründete Dietrich Mateschitz Mitte der 1980er Jahre Red Bull. Er entwickelte das Produkt sowie ein einzigartiges Marketingkonzept…

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