Red Bull GmbH

Senior Global Content Programming Manager - Sports


Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Red Bull Media House
  • Location Elsbethen, Salzburg, Austria
  • Schedule Full-time
  • Organisation Red Bull Media House
Red Bull GmbH

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Long story short

    In this role, you’ll produce strategic programming plans across the entire Red Bull Media Network. You’ll define content programming objectives for Red Bull’s Sports audiences (Bike, Esports, Board, Winter, Ball sports, etc.)., evaluate results and translate theses learnings into long-term strategies and educational resources.

  • Eye for content

    You’ll define the role of channels, identify partner opportunities and related channel strategies to optimize consumer journeys and audience growth. Defining project and content priorities for global channels and understanding key audiences and their behaviour, is an essential part of this role.

    Through targeted distribution plans you’ll be able to maximize the growth and engagement of key target audiences for sports.

    Furthermore, you’ll identify content offering gaps and opportunities across the Red Bull Media Network and provide recommendations for adjustment, while establishing strong alignment between channels and content to ensure release strategy success.

  • Leading and collaborating

    Another aspect of this role is leading and developing a team of sport experts, who work on strategic programming of specific sport genres on a day-to-day basis.

    You’ll ensure effective cross department collaboration, work closely with the analytics teams to translate audience insights into practical guidelines for programming and content. Moreover, you’ll provide regular updates on Audience, report on results, and suggest release strategies. Travel budget management within your area of responsibility will also be part of your role.

  • Support markets

    Establishing strong collaboration with markets, to better understand local priorities and needs, evaluating local market programming plans and identifying local optimization potentials and global up-levelling opportunities will be part of this role as well.

Your experience includes:

(proven performance in)

  1. Several years of experience in Social Media, Digital Media or a related role

  2. Strong understanding of key audiences across target sport genres and understanding of audience profiling

  3. Ability to lead a team and superior project management skills

  4. Well organized with the ability to work under pressure and deliver work to highest standard

  5. Ability to create strong relationship across departments, priorities and define standards for support

  6. Strong editorial understanding, ability to translate data into practical recommendations

  7. Excellent communication and effective interpersonal skills

Travel up to: 10%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 1768 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.